Build The Keyword and this guide are inspired by Danny Postma his strategy on building SEO-optimized products. We created an actionable step-by-step guide to build a product that will bring you customers on auto-pilot.
“If there’s no viable search demand for an idea I have, I ditch it.” Danny Postma
When looking for a solution, everyone goes through Google. So if you only pick product ideas that have a lot of search and low competition, you will never have to waste too much time on marketing because you will rank high in Google and get people to your website.
If no one searches in it for Google, it means you have to create the market and that are products you want to stay away from as a solomaker.
Type in keywords until you find one that ticks all the boxes:
<aside> 🧰 Tool recommendation You can do this with the free ahrefs tool. But it doesn’t give you all the data (recommended values + number of child keywords + list of child keywords).
Build The Keyword is a tool we made to make this first step of finding a keyword easier.
It helps you find untapped keyword in 3 ways:
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Find a simple and clear domain name that signals to both Google and your potential customers that your website is a relevant solution to what they are looking for.
Let your main keyword return in the domain name. It doesn’t effect ranking but descriptive URLs help people understand what the page is about when they see “naked” links to your content, which helps boost clicks.
<aside> 🔥 Examples from Danny Postma
<aside> 🧰 Tool recommendation
The product that you create should focus on one thing: providing immediately what the visitor is looking for.
The best way to do is to: